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Corporate Social Responsibility Communication:DPR&Doublestar public-spirited brand journey

January 03,2020Depth Communication Group

DPR planned the public-spirited desert journey for Doublestar-3,200 km round trip for 20 days.The whole campaign got 24 mln exposure,which has showed the enterprise’s dedication to public services and raised the brand reputation.It helped to promote environmental awareness and demonstrate the cross-country ability of the brand as well.



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