Leader 1㎡ Fashion Life-”Limited Space,Unlimited Fashion” project is a lifestyle campaign,which been made for the young generation.DPR gave full play to its resourses advantage and creative ability on this project,help the image-Light Fashion Leisure Life of Leader penetrate the youth circle via online and offline linkage plus multi-angle and multi-format communication,which therefore won the golden award of the 10th Tiger Roar Award(Marketing General-Household Appliances).
In another case study,DPR helped to reach the co-operation of Leader and Cat’s Kitchen,showed the power of food and beauty of life,created a different new year style and delivered the brand declaration-I Lead the New Year from the two perspectives with the most simple way,which got three respective bronze medals of the Tiger Roar Award:Marketing General-Household Appliances,Marketing Individual-PR Communication and Marketing Individual-Content Marketing.
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