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The Exploration of Tmall New Retail Based on the Content Ecology:Tmall Freshness Explorer Platform Strategy Consultance and Integrated Communication

January 03,2020Depth Communication Group

As the assistance of Tmall,DPR united the TOP 9 Refrigerator Brands in this world-Haier,Hisence,Midea,Rongsheng,Panasonic,Whirlpool,MEILING,SIEMENS,LG to establish the food preservation platform,which took the fresh maintaining as the demanding base and tried to build the new bridge between the categories and customers.It created a brand new ecommerce content marketing scene and discovered the transformation of new retail that centres on customers.



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